Back in the day when Alexey Brodovitch was still the art director at Harper’s Bazaar, he told the then young up-and-coming photographer Richard Avedon: 'Astonish me.'
We think that’s the best advice ever. We have taken these words to heart in creating the online magazine The Green Gallery, in which we celebrate the beauty of flowers and plants. We hope to surprise you, excite you, tickle you and bring you enjoyment whilst also amazing you and moving you to wonder.
The magazine has been produced in collaboration with creative spirits such as photographers from Vogue, W Magazine and Kinfolk, stylists from Elle Deco, and leading and up-and-coming artists and bloggers who shape the zeitgeist. They’re all international fans of flowers and plants.
In the latest edition of The Green Gallery we celebrate the summer. We embrace the lush exuberance of nature, let go of style rules and mix and match them. We combine different floral styles (mash-up!), So we develop a new beauty. Nature itself also likes a beautiful mash-up. The Protea is the perfect example of this. This flower is prickly cubist in shape and has a contrasting sugar-sweet color palette. Is this a real flower? Well, yes it is! A flower extraordinaire! Furthermore, in this edition we want to enrapture your senses with tropical bouquets, hacked bouquets, floral treasures and a Dutch gathering in the green meadows where the cosmos colors the grass turquoise
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