Exposé #17: Bas Meeuws

We’re proud to present Exposé, a series of portraits in which we introduce you to remarkable trendsetters who are involved with flowers and/or plants. In issue #17 we introduce you to the Dutch digital florist Bas Meeuws.

Meeuws uses digital means to modify nature. He photographs flowers and then uses Photoshop to turn them into a digital bouquet. That allows him to enlarge flowers, change colours and shadows or place a winter flower like a tulip next to a summer peony to produce a perfect photographic still life. And don’t be surprised by a beetle here and there: anything is possible in art.

From physical to floral

In the interview you can read how Meeuws transformed himself from a physiotherapist with a passion for photography into a trendsetting digital florist with exhibitions around the world, with 17th-century still lifes as his model and their modern interpretation as his trademark. He also talks about his favourite flowers, his drive to innovate and his project at Muiderslot Castle.